Higher Ed Webs: How to measure the ROI of the college website? Step 1: Define Strategic Goals

Wednesday, March 09, 2005

How to measure the ROI of the college website? Step 1: Define Strategic Goals

Found on collegewebeditor.com

This is is actually something that I am in the process of doing at my unversity. In addition I will be presenting at the CATS Conference this month on measuring web site success. Once I have done so I will post my conference presentation and also have the audio of the session available via a podcast.

In its latest issue Educause Review features an article by Brian L. Hawkins and Diana G. Oblinger...

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Effective University Web Services and Web Sites

: Name: Paul N.; Location: San José, California, United States

I have been a university webmaster since 1999 and am currently working for my second major university with an average FTE of 30,000. It is my job and my passion to understand the various end-user segments of a university website and how a website can benefit them and the institution. I focus on user-centered, standards-compliant, accessible design and believe that a webmaster needs to have an amalgamation of knowledge to be successful at their job. It is not enough to be a designer or developer without knowing what is needed to truly make a website successful.

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Higher Ed Webs

Wednesday, March 09, 2005

How to measure the ROI of the college website? Step 1: Define Strategic Goals

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