Measuring Web Site Success Web Conference
For colleges and universities, web sites are more important than ever. Tight budgets force more information and services online, alumni and parents grow increasingly web savvy, and, of course, students of all ages practically live online. Measuring your site's success is tricky business, though - content grows, technologies become more complex, and privacy measures make site traffic analysis a challenge. Join us for a discussion of practical ways to measure the success of your site from a non-technical perspective.PROGRAM AGENDA
Using real-life examples, your instructors will lead a discussion of how to glean the most usable information (both quantitative and qualitative) about your web site from a variety of sources, including:
-- Web server log files
-- Traffic analysis software
-- Webmaster emails and other email feedback
-- Surveys
-- Your site's search engine
-- Usability studies
-- Focus groups
This web conference will also focus on how to apply this data to ensure that you use your web site to communicate in the most effective way possible. Further, discussion will include:
-- Common myths about web stats
-- Best practices and standards for measuring your site
-- Common pitfalls to avoid
INSTRUCTORS
Melissa Meehan, Buffalo State College<<
As the Web Administration Director for the State University of New York system's largest college, Melissa leads a team responsible for all aspects of the college's official award-winning site, which totals more than 25,000 pages and attracts more than 180,000 visitors a month.
Ned Stankus, Hamilton College<<
Ned manages web site content for Hamilton College, a highly-selective liberal arts college located in Central New York. Ned enjoys finding reliable data about how people use Hamilton's Web site, although the topic is a constant source of frustration for him.
WHO SHOULD ATTEND
If you're in a position to make decisions based on web site statistics and feedback, you will benefit from the practical advice offered in this web conference. Web designers will learn tips for building measurable websites, while professionals in alumni relations, admissions, student recruitment, and advancement who rely on the web to communicate with their constituents will come away with a practical understanding of how to use web statistics to assess their sites.
REGISTER
To register, please call 720-488-6800 or visit
https://www.academicimpressions.com/web_conferences/0305_success.php
posted by Paul N. @ 2:26 PM
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