Wednesday, March 16, 2005

How to measure the ROI of the college website? Step 2: set up a website dashboard

Found on collegewebeditor.com

Website development and maintenance cost money. That’s why we are all looking for ways to show how expenses associated to the Website shouldn’t be seen as costs but investments.

Measuring the website ROI (return on investment) is a good way to make this point in your annual website reports.

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